Wow, what a change! Some brands follow their own unique space-time continuum. Dyson, with its personal aesthetic universe derived from a strong engineering foundation within the company, creates clearly recognizable products. In this case, I believe they have toned down their usual technological display, which used to produce very avant-garde products, in favor of a more minimalist aesthetic. The result, for me, is fantastic. It’s not revolutionary, but it is certainly, at least for me, an object of desire. Although it might be a shame if Dyson falls into design standardization—let’s hope not!
