There has been much talk about the steering wheel of the new Bugatti Tourbillon, but today I want to focus on its console. The "tourbillon" is a sophisticated mechanism in automatic watches that, in high-end timepieces, is displayed behind a crystal. Bugatti has sought to capture that essence in their car, featuring an aluminum structure that reveals the internal mechanisms. To protect and showcase them, they have covered them with glass. This is impressive, considering how difficult it must have been to manufacture that glass and ensure its safety through multiple impact tests with dummies.
Without a doubt, Bugatti's effort to achieve this design without compromising quality is admirable. After all, we are talking about a 3 million euro car that could not be covered in plastic under any circumstances.
In many high-end products, authenticity in material usage is what truly creates a premium feel. For example, Apple uses machined aluminum parts that convey a sense of quality and durability. On the other hand, chrome-plated plastics that try to mimic metal often disappoint because they do not meet expectations.
Honesty in material choice, offering genuine quality rather than a deceptive appearance, is essential for maintaining product integrity and customer satisfaction. Not everything has to look premium; in fact, for me, it is often the attempt to appear premium that actually lowers its perceived quality.
What do you think about this? Do you prefer products that are honest with their materials, or do you believe appearance can justify certain compromises?
